re / nee
rethink, reconsider, reimagine
personal branding
rethink, reconsider, reimagine
personal branding
My name is renee. My first name is of French origin that means “reborn” or “born again”, perhaps relating to the idea of repetition, liveliness, or having an old soul. I am strong.
I try to make the best out of every situation, and I understand that challenges are an opportunity for growth and learning. These challenges have made me who I am today and have shaped me into the kind and understanding person I try to be. They have made me stronger. I am seeking to improve. I self reflect and always seek to improve myself as a designer and a person. I am enthusiastic about my future. I envision a bright future for myself and believe optimism and flexibility will lead to great opportunities.
The letters “re” represent me quite well. Besides being my initials and the first two letters of my name, I can also be described with a variety of words starting with “re”: reliable, resilient, reputable, respectful, refreshing, receptive, resourceful, realistic, and ready. The prefix “re” indicates repetition, and while it usually represents a backward motion, I believe the prefix can also represent a forward sense of motion of using repetition to consistently improve.
Business Card
The business card interacts with the viewer, prompting them to pull the business card out in a hide-and-reveal style. Several words are spelled out as the business card is removed from the slip. Upon turning the business card over, the contact information is revealed.
Augmented Reality Experience
Upon scanning the business card with your phone, an augmented reality experience begins:
Envelope
The envelope safely secures its contents. My name wraps around the edges of the top and bottom, staying within the overall brand visual identity. The interior of the envelope is black, a sharp contrast to the clean, white exterior.
Letterhead
The letterhead expands upon the logo, my name extending beyond the boundaries of the page. The text is aligned to the edge of the name. The backside of the page includes the "re" adjectives. The resume version includes "renee's resume." The interaction when pulling the paper out of the folder reveals the adjectives.
Folder
My logo expands across the folder, creating a sense of hide-and-reveal. By slowly removing the paper from the folder, the "re" adjectives are spelled out.