Delivering a Greener Future
How Delivery Robots Protect You, Your Goods, and the Environment
branding & marketing campaign
Embedded Files
The only constant in life is change. The most important factor driving change is technology. Robots are one of the new technologies influencing delivery services of today and the future. Through a technology conference presented at the Computer History Museum, a sketptical public can understand the technology and explore its potential to better the world and the future. The unique and distinct design system explores the transformative nature of these robots.
Animated Poster
The poster communicates the transformative influence the autonomous delivery robots have on the environment. They allow human environments—including suburban commnities, industrial centers, and major city landscapes—to be more environmentally and human conscious.
Animation, GIF Creation
Adobe After Effects, Adobe Illustrator
Interactive Sign
The sign, displayed at the entrance of the Computer History Museum interacts with the sidewalk, prompting users to walk through and take advantage of the perfect photo opportunity. The sign is slotted into the grass, providing a safe yet interactive sign for people to engage with.
Sign 8'h × 8'w x 7'd; Each board 1" thick
Materials: Steel Plates, Design Printed
Fusion 360, Adobe Photoshop
Mobile App
The mobile app acts as an interactive experience, allowing users to interact with the brand and get more information with the ease of their mobile phone. Each landscape acts as a seperate button, leading users to each section from the home page. When a button is pressed, a transition to the next page begins, with the robot rolling across the screen, filly saturating the screen and leading to the designated page.
UI Experience
Name Badges
The name badges use participants' photos and a clever play on the title of the conference, introducing participants by saying "Delivering a Greener [NAME]". This introduces the overarching theme of the conference and also communicates the idea that by participating in the conference, they are becoming more green themselves.
Print Name Badges
4.25"w x 6"h
Tote Bag
Similar to the delivery robots themselves, these bags also carry and protect goods. A see-through window in the bag further emphasizes this idea. When empty, the subtitle of the brand can be seen printed inside the bag. The flag acts as part of the bag handle without being disruptive. On the other side, the title of the conference, Computer History Museum logo, and the primary nature brand elements are present.
Totebag Swag Item
20"w x 15"h x 5"d
T-Shirt
A green wipe lead by the delivery robots creates an interesting rectangular transformative shape across the t-shirt. On the back, the wipe is continued, with enlarged elements of nature aligned along the desaturated/color line.
T-shirt Swag Item
Various Sizes
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