Micro Turning Macro
Microplastics Becoming a Macro-Problem
animated infographic, poster, interactive installation
Microplastics Becoming a Macro-Problem
animated infographic, poster, interactive installation
Sometimes the scale of an issue is hard to grasp, unless the date is displayed visually. Micro Turning Macro: Microplastics Becoming a Macro-Problem is a social issue campaign consisting of an infographic poster, interactive exhibition, and motion graphic. By using scale and numbers, viewer's can grasp the severity of the issue and gain a new perspective on the role of plastic in our world.
Information Credits: Our World in Data // Plastic Pollution, Plastic Action Centre, Plastic Anthropocene Stanford
Animated Infographic
Packed with information and visuals, the animated infographic delivers complex information in a simplistic yet interesting way. Utilizing size, scale, and dimensions, the motion enhances the viewers' understanding and experience with information.
Animated Infographic 1 minute 36 seconds
Music Credit: The Awakening by Patrik Patrikios
Adobe After Effects
Infographic Poster
Infographics show us things from a perspective that we can never have in real life, and through them our senses are amplified and expanded. They lead to new insights, with all data threaded together to form a narrative. The visuals replace a thousand words and reveal the hidden patterns behind the data. They stir emotions, encourage action, and enrich our knowledge of the world around us.
With 6 infographics in a singular physical space, the poster quickly and effectively communicates information about microplastics to the viewer.
Poster 24" × 36"
Adobe Illustrator, Adobe Photoshop
Interactive Installation
Through an exciting, hands-on exhibition for all ages, occupants will be moved physically, intellectually, and emotionally through a space.
"Micro Becoming Macro—Microplastics becoming a Macro-Problem" is a new instllation on the Santa Cruz Wharf in California, USA that reminds visitors, tourists, and locals of the widespread affects microplastics have on essentially all life. The goal of the exhibition is to highlight microplastics in the visitors' immediate surrounds and explore where these microplastics may be originating from, in hopes to encourage people to see things from a new point of view—both visually and on the topic of plastic.
The natural flow of strolling along the Santa Cruz Wharf leads visitors past several points of interest, guiding them to the end of the wharf where they take in the view of the grand expanses of the ocean.
Throughout the exhibit, the pieces of the installation increase in scale proportionate to both size and the amount of microplastic particles in them—with humans being the smallest and pieces gradually increasing in size to the ocean piece.
Interactive Installation
Fusion360, Adobe Photoshop