Mane Event
Be Bold. Be Fierce. Be You.
conceptual brand identity & projection mapping
Embedded Files
With the number of people embracing their natural hair increasing, education about the proper care of textured hair is proving to be increasingly important. The new place natural haircare has in people's lives created the opportunity for a conceptual brand identity system that encourages confidence in natural beauty.
Branding
Mane Event was inspired by the homophone "MAIN," as in main attraction and "MANE," as in lion's mane. The brand strives to inspire people to embrace their natural hair with the confidence and boldness of a lion. Through three specialty lines—Wavy, Curly, and Coiled—the products will satify the hydration textured hair is craving naturally, orgranizally, and with premium ingredients. After defining the target audience and completing compentitive analysis, brand guidelines were established to ensure this confident, bold brand was strong as a lion.
Business System
As a cohesive set, the business system provides to essentials while still emitting a sense of uniqueness and overall personality. The envelope includes the necessary information and the logo that roars as the envelope is opened. The letterhead is personalized for each employee, with their hair and photo featured in order to build trust between employee and customer. A unique approach, the business cards are easily folded to create a flame shaped spotlight that highlights the person of interest, becoming a piece that can be easily enjoyed hanging off the edge of any surface.
Envelope, Letterhead, Business Card
Adobe Illustrator, Adobe Photoshop
Product Packaging
Each line is assigned a designated color, as well as featuring a sample of the designated hair type, ensuring clarity within the brand.
Product Packaging
Fusion 360
Website
Through the website, visitors are introduced to the overall brand and experience the focus on recognizing the different types of textured hair. Utilizing horizontal scroll, each line is introduced. When a product is clicked on, more information is shared. A link and QR code links the visitor to the app.
Website Design / UI & UX Design
Figma
Mobile App
The app allows those with textured hair to discover their hair type utilizing AI, keep track of their hair health, and purchase Mane Event products made specifically for their hair type. It will keep them coming back, as their curls become healthier and turn them into the main event.
App Design / UI & UX Design
Figma
Projection Mapping
A projection mapped video onto a 3D Wavy surface can be used at events, concerts, and fashion sohows to promote the brand to a wide audience.
Projection Mapping, Animation
Adobe After Effects, MadMapper
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Google Sites
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